PETA vs. Whole Foods Market
Breaking news: PETA has filed a complaint against Whole Foods Market through the D.C. Department of Consumer and Regulatory Affairs, claiming that Whole Foods has utilized deceptive marketing practices, particularly with regard to how the animals raised for meat are treated prior to slaughter. While this sort of complaint from an organization such as PETA won’t come as much of a surprise given their long-standing activisim in animals rights, what is surprising is that a company like Whole Foods, despite their usual consumer criticism ( higher-than-average market prices, hence the monniker, “Whole Paycheck,” came to be), has been a well-respected company with favor amongst consumers and employees.
In their twenty-nine page claim, the subject line reads:
and subsequently, their complaint goes into great detail about how slogans (imprinted on bags and throughout stores) such as “THANKS FOR CARING ABOUT ANIMALS,” mislead buyers into their purchases given the assumption that said consumers are buying meat from Whole Foods on the basis that the animals are being raised ethically and responsibly.
One line in particular noted the GAP certification, which PETA asserts is meaningless given that:
Much like the USDA’s “organic” branding on eggs and meat, this shows us that even a little research into various marketing terms used by the food industry (from farms to restaurants) can yield significant disappointment and outrage amongst consumers.
The compaint is posted in its entirety in the link below (PDF format).
Original article: http://vegnews.com/web/uploads/asset/5709/file/VegNews.PETAWholeFoodsComplaint.pdf