Sausage and Bacon Sales Are Dropping in Wake of WHO Cancer Report
The World Health Organization’s October report linking consumption of processed meat to cancer risk gained quite a bit of attention, within the vegan community and out. We may be seeing the true effects the report is having on consumers, as sales of sausage and bacon are reported to have dropped 15.7% and 17%, respectively, in the U.K. According to The Guardian, the drops took place within a week of the WHO report’s release and still haven’t recovered over three weeks later.
Martin Wood, head of strategic insight–retail at IRI Retail Advantage, says that the trend has affected all supermarket retailers equally, yet broader meat consumption has stayed steady. He explains,
“While there have been links between certain types of meat and some forms of cancer before, this announcement from a highly respected global body was picked up widely by the media and has had an immediate impact on some people’s shopping choices.”
There is suspicion that some consumers are eschewing meat altogether, yet some may be clinging to false hope and opting for more expensive, seemingly less risky, meat products. Regardless, the news of the cancer link has shaken up consumers enough that they are reconsidering their food choices, which is a step in the right direction.
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