Vegan Winter Jacket Line May Give Canada Goose a Run For Its Money!
Mammoth Outerwear, a fur-free winter jacket line, may offer some stiff competition to the notorious Canada Goose line. The former was created by Toronto Argonauts linebacker James Yurichuk, and the jackets are completely fur-free and down-free, made locally, and are created to offer warmth even in Canada’s north.
In just the first week since its launch, Mammoth Outerwear has already surpassed the $50,000 mark in pre-sales alone.
Contrary to Canada Goose, which uses down in their products, Mammoth Outerwear is completely animal-free. Yurichuk states his new line combines the love of animals with the love of being outdoors:
“Canadians love wildlife, and they love staying warm. What we’ve done is give them the option to enjoy both at once.”
The pre-order campaign began just last Tuesday, and as of now there are four jacket styles to choose from: the Bison Bomber, Fox Bomber, Elk Parka, and Doe Parka, which all carry a distinct “Canadian look”. The company is also donating $10 from every jacket sold to the Association for the Protection of Fur-Bearing Animals, which is a Canadian organization aiming to create a peaceful coexistence with wildlife.
When the linebacker was asked why he went forward with this initiative, he stated that after his move back to his hometown of Toronto, he noticed the abundance of fur-trimmed jackets. He stated:
“As I realized fur was making a comeback I knew something had to be done. Millions of Canadians like me are looking for a premium, animal-friendly alternative. Now they’ve got one that’s built for the deep North but made in the heart of Toronto. It’s the best of both worlds and a win-win for everyone.”
Mammoth Outerwear is another vegan line that shows that fashion–and in this case, even warmth, does not have to come at the price of cruelty!
Photo Credit: www.mammothouterwear.com