Actress Amy Smart Supports Cruelty Free Shopping!
Amy Smart, an actress most notably recognized for her roles in comedy Just Friends and drama The Butterfly Effect, has joined the Leaping Bunny Program, and is featured in their first ever PSA.
The Leaping Bunny Program was established by the Coalition for Consumer Information on Cosmetics (CCIC) in 1996, and has just launched an updated shopper-focused mobile app, as well as a website makeover! The app is based on their original pocket-sized paperback, the Leaping Bunny’s Compassionate Shopping Guide, and includes over 650 cruelty-free brands. The app is completely free, and is available for both iPhone and Android. It even includes an option for shoppers to scan bar codes to conveniently find out if they are cruelty-free.
Their digital PSA is with Smart, and was launched on YouTube and their updated website. Smart educates consumers about the facts behind animal testing, and the importance of the Leaping Bunny Program in all aspects of shopping. She states:
“After being introduced to the organization by a friend in March 2013, I began using Leaping Bunny certified products, which opened my eyes to the alarming number of products and ingredients that are still tested on animals. Since then, cruelty-free shopping has become an absolute must for me and partnering with Leaping Bunny for this digital PSA seemed a natural fit.”
In the PSA, Smart calls animal testing “brutal, archaic and unnecessary”, and reminds viewers that they have a choice. Kim Paschen, Leaping Bunny Program Manager, stated:
“We are thrilled to announce this very exciting news. With the launch of our updated app, relaunch of our website and our partnership with Amy Smart, we want people to know it is easier than ever to shop for cosmetics, household and personal care items that are 100% cruelty-free.”
You can watch the PSA below, and learn more about their new app right here!
Photo Credit: http://www.fanpop.com/