New Way of Interacting with Animals Could Help End Captivity
There are many reasons to be against keeping animals in captivity. Whether they are kept in those conditions for entertainment, education, or for their own “protection”, alternatives have always existed.
Now there is a new one to add to that list. INDE is a company that develops interactive and immersive experiences with the use augmented reality, virtual reality, motion capture, computer vision as well as robotics, that aim to “change the way people interact with content.”
They have created an augmented reality orca show that allows viewers to be surrounded with the sea animals that garner so much curiosity, get close to them without any danger, and the best part is no animals were harmed or held in captivity for the experience!
Their orca show uses overlaying computer-generated images in conjunction with real people, which is then projected onto a screen in front of the viewers. Sounds complicated? The results are not–check out the link below to see the exciting show and the amazed audience:
INDE have worked with such diverse clients such as AMEX, 20th Century Fox, National Geographic, Coca-cola, BBC Worldwide, Guinness Book of World Records, and many more. While this technology can be used for simple advertising purposes, such as that of the Coca-cola polar bear campaigns, it can also be used for educational purposes that are cruelty-free.
This new way to view and be educated about animals has already been featured in museums across the globe, and is another reason to avoid alternatives that exist at the expense of the welfare of animals!
Photo Credit: https://www.youtube.com/watch?v=fv71Pe9kTU0