Why Former MAC Spokesperson Pamela Anderson Still Refuses to Use the Company's Products
Pamela Anderson, a long-time animal rights activist and creator of vegan footwear line Pammies, had a few words for the cosmetics company she was once a spokesperson for.
For those against animal testing, make up companies tend to be one of the first things to begin filtering out. Luckily, the Leaping Bunny app now makes purchasing cruelty-free products much easier, but there can always be some misconceptions on what that title actually means. For a bigger company like MAC to have branded itself as cruelty-free was a very big deal, but activists soon learned that the “free of animal testing” label came with some exceptions. According to MAC:
“We are proud that we were one of the first cosmetic companies to establish that cosmetic safety can be demonstrated by non‐animal testing methods. There are, however, still some countries that believe they need to conduct or require animal testing in order to validate the safety of cosmetic ingredients or products.”
As Anderson found out via the People for the Ethical Treatment of Animals (PETA) last summer, MAC selling its products in China meant their cosmetics would legally have to be tested on animals. The Chinese government makes it mandatory that all importers of cosmetic products “pay for animal testing that is conducted by a government-mandated laboratory in China”.
Anderson, the former Viva Glam MAC girl in 2004, penned a letter expressing her outrage to John Demsey, the group president at Estée Lauder, which is MAC’s parent company. She wrote:
“We’ve known each other for a long time, and I’ve always admired you for embracing M.A.C. Cosmetics as a pioneer in cruelty-free makeup. But the buzz is much different now, and you know I can’t bite my tongue. When I worked with M.A.C., I found it to be a very progressive and forward-thinking company. That’s why I was very disturbed to learn from PETA that M.A.C., under your direction at Estée Lauder, is selling products in China, where the company funds painful tests on animals in order to meet the country’s archaic regulations. This has tainted the brand and alienated many of the company’s longtime allies.”
She continued in her letter stating she had faith in Demsey, and listed the many countries that have banned the practice of animal testing or do not require it by law, and the many cosmetic companies that have made the decision to remain cruelty-free by refusing to sell their products in countries that require animal testing.
While MAC has stated that since they are a global company they must cater to their customers wherever they live, Anderson ended her letter urging the company to rethink its position. She stated:
“Won’t you restore M.A.C. to its former glory as a brand with principles? I look forward to hearing from you.”
While there has been no official reply from Demsey or a MAC spokesperson yet, despite what the company advertises itself as, they are no longer considered to be cruelty-free. However, despite this loss, variety is not an issue when it comes to cosmetics that are free of any animal testing, and you can find over 650 brands that not only advertise as such, but are also certified.
Photo Credit: www.muzul.com