Actress Jaime King Launches Vegan Makeup Line!
Jaime King, model and actress known for her roles in Pearl Harbor, Slackers, Sin City, and Pretty Persuasion, has announced the launch of her locally made and vegan makeup line! The line is in collaboration with Colour Pop, and King told InStyle more about her upcoming brand:
“I’ve always wanted my own makeup line, but I never felt like I had the right partner, because I hadn’t found the right quality yet. I wanted to see the factories and know exactly how everything was made. I am teaming up with Colour Pop, an amazing company that has had a factory since 1955.”
The collection will premiere with 12 pieces, and will include eye shadows, highlighters, lipsticks, lipliners, blush, as well as a contour and highlight stick. King’s makeup line is committed to making products suitable for everyone, with highly versatile items that can be used everywhere on the face. She has also stated she will include tutorials for every product and will keep the prices accessible. She stated:
“We created this line because I saw a gap in the “beauty” market. I want it to be for the girl next door, I want it to be for transgender kids, I want it to be for the boy born in the wrong body, and the girl born in the wrong body. It’s for everybody and for every age. That was really important to me.”
Her Instagram post included the hashtags #crueltyfree and #vegan, so it seems King has gotten all her bases covered for making an ethically sourced collection. The line officially launches on March 24 and will be sold exclusively on Colour Pop’s website.
Photo Credit: www.intothegloss.com