Hampton Creek Releasing 43 Products That Will Be Available at Walmart & Target!
While the Just Mayo/Hellmann’s feud definitely kept Hampton Creek deeply associated with their vegan mayonnaise products, fans of the company know that they are so much more than just one condiment. With the announcement that there would be 40+ more products being released this year, Hampton Creek definitely went above and beyond our expectations. While there were no official release dates at the time, they shared more information on their Instagram page just a few weeks ago:
“This is what a just food system looks like. Launching 43 new products nation wide starting with Just Ranch and Just Italian coming to@walmart and Peanut Butter Just Cookie Dough hitting the shelves at Super@target this month.”
Now that the products have been confirmed, we also know that they will be available at both Walmart and Target–two of the largest retailers in the United States, making it even more convenient and accessible to enjoy Hampton Creek’s incredible products. And for anyone still thinking they are a Just Mayo brand, only five of the 43 new products are mayo-based. CEO Joshua Tetrick stated:
“Our ambition has never been to be a mayo company. Mayo opened a door that said this is who we are, this is what we stand for.”
Some of the many products we can expect to see include mixes for pancakes, desserts, cakes, cookies, as well as salad dressings, cookie dough, and scrambles! Even more good news was announced in the interview with Fortune, with Tetrick stating soon customers could buy the products directly from the Hampton Creek website, and that there are currently over 500 more product ideas being brainstormed!
Photo Credit: http://www.godairyfree.org