This Virtual Reality Video is Turning Bacon Lovers into Vegetarians
Could you live just a few minutes in the life of a factory farmed animal? Animal Equality, an international animal rights organization, has created a virtual reality experience called iANIMAL. Viewers can observe a seven minute, 360 degree account of a pig’s painful life from birth to early death in the video, available online here.
Animal Equality’s executive director Toni Shephard says the immersive experience is highly persuasive for younger crowds who tend to be more open to adapting their dietary lifestyle when challenged with the reality of where their food originates. She stated:
“Ultimately, our aim is to change as many people’s diet as possible, as this is the best way to help farmed animals.”
The video is narrated by actor and activist Peter Egan, who walks viewers through the horrifying details of pigs’ experiences from birth until slaughter. Footage was obtained from slaughterhouses throughout the UK and European Union. Author Charles Parkinson at Munchies says, after he witnessed the virtual reality firsthand:
“I haven’t eaten meat in the three days since I took the tour. And while I can’t say I’ve turned my back on it forever, I am certain I will be adopting a more conscientious approach to any future consumption.”
Perhaps virtual reality is the key to opening the eyes of all the not-yet-vegans out there in the world. Who would you ask to watch the video?
Photo credit: iANIMAL