The Good Food Institute and What It Means for Animal Agriculture
When learning more about incredible companies such as Memphis Meats and Gelzen Inc., it is clear to see that there is a greater demand for alternatives to animal agriculture, and that many companies are choosing to focus on this.
The above companies are both receiving support from The Good Food Institute and New Crop Capital, which complement each other perfectly. The former is a non-profit organization that supports ‘good food’ startups, and the latter a $25 million venture capital fund focused on investing exclusively in plant and culture-based alternatives to animal agriculture.
Both organizations “seek to disrupt animal agriculture”, and Bruce Friedrich, the executive director of The Good Food Institute, explains how:
“Both are laser-focused on creating clean plant and culture-based alternatives to animal products that taste great, are available everywhere, and that are cost competitive with conventional animal products. Through market competition and food technology, we are speeding the global transition away from farming animals and toward much cleaner and better plant and culture-based meat, dairy, and eggs.”
Friedrich noted the need for “more companies competing with conventional animal agriculture”, and that they focus on those that can effectively compete “in the categories of taste, price, and convenience”. Friedrich also stated that he believes we are currently transitioning into a “plant-based revolution”, and when I asked about some of the companies the team behind The Good Food Institute were most excited about, he replied:
“The Impossible Foods burger, the entire upcoming 2016 line from Beyond Meat, the variety of products coming out of Hampton Creek, and the plant-based cheeses, butters, yoghurts, and more that are being produced by Miyoko’s Kitchen and Kite Hill. But there are many, many more.”
We are definitely in the midst of some exciting times in terms of innovative food production, and as we begin to move away from animal agriculture, it is organizations like these that could lead to the realization of Friedrich’s prediction that “within 50 years, more than 99 percent of meat, dairy, and eggs will be either plant-based or cultured”.
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