The Flame Broiler Adds Vegan Option Due to Customer Demand!
While restaurants that serve meat and dairy but include vegan options are not the same as cruelty-free restaurants, I personally still see it as a victory when any restaurant–especially chains, feel the need to incorporate vegan dishes into their standard menus. It means that the demand for plant-based foods are on the rise, and that restaurants have no choice but to adapt if they want to remain relevant. If it’s a step-by-step process, this seems to be the start.
The Flame Broiler, which has 181 (and counting) locations in the United States, just recently updated their menu for the first time in 21 years. What caused them to finally bring some new life into their dishes? The demand by customers for healthier and animal-free options.
The chain, which focuses on “delicious, healthy fast food” in the form of rice bowls or plates, added an organic charbroiled tofu option for the protein category, which customers can order with vegetables, over white or brown rice. The tofu is GMO-free and made from locally grown soybeans. Young Lee, CEO of The Flame Broiler, stated:
“Our customers have been requesting a meatless alternative, so the addition of organic tofu not only allows us to better cater to existing fans, but also helps us to broaden our customer base.”
In the case of vegan alternatives, it seems to be the case that if you request it, it will come!
Photo Credit: www.foodbeast.com