Hong Kong's 'V Girls' Introduce Veganism to the Masses
Vice‘s channel Munchies recently profiled the V Girls, a group of five women living in Hong Kong who are spreading the word on all things vegan via videos and social media channels.
The group was founded last year by Angie Palmer, a former fitness trainer who became vegan in 2009, and according to Munchies:
“The V Girls release quirky videos of themselves trying out vegan recipes, restaurants, and events, and testing more obscure vegan products such as toothpaste and sleep-aid spray. They’ve built up a community of around 1,000 members, known as “earthlings” many of whom were introduced to veganism through V Girls’ social media output and events, such as picnics and restaurant trips.”
In the interview, Palmer talks about how one of the goals of the V Girls is to break stereotypes of veganism being seen as a hip new trend like in the West, but also as an old-fashioned concept reserved for religious people or those trying it solely for health reasons that is common in China.
Palmer has stated that while the group reviews products, they do not accept money to endorse them and that the inclusion of five young good-looking women will show a different side of plant-based eating and living that is not common yet in China.
It may be a perfect time for the V Girls to be in the spotlight since according to Food and Beverage News, mock meats are becoming increasingly popular in China and the Chinese government recently urged its citizens to consume less meat. To view the videos from the V Girls, visit their website.
Photo Credit: www.scump.com