Hampton Creek CEO Buys New York Times Full-Page Ad Against Donald Trump
Timed perfectly with the beginning of the Republican National Convention in Cleveland, Ohio, Hampton Creek‘s CEO took out a full-page add in the New York Times peacefully condemning the GOP’s presumptive presidential nominee. According to Quartz, Josh Tetrick spent an estimated $193,171 on the spread.
“Americans are frustrated and angry and scared. You’ve channeled this into your nomination.
Americans are also good. We’re generous and courageous and kind. That’s what you’ve missed.
A single mom in Birmingham who taught her son how to rise while respecting women. The Toledo autoworkers fighting to protect the jobs of their immigrant brothers. And the families of faith in Little Rock who believe in lowering taxes without lowering their values.
This is who we are. And this is why your campaign will break down.
Your campaign doesn’t just seem wrong. It feels un-American. To support it would make me less of myself, less of my grandpa’s grandson, less of my mom’s son.
Turning away from you is a way to say who we are.”
The CEO’s words are heartfelt and are accompanied by his full name and phone number. Hampton Creek clarified their labeling for their Just Mayo product last year, including a definition for the word “just”: guided by reason, justice, and fairness. These qualities seem to not only apply to Tetrick’s philosophy for food production. He told Quartz:
“When you have a campaign that doesn’t lift up African Americans, when you have a campaign that wants to deport Hispanics… to me, when you call it how it is, that is un-American. That’s why I wanted to say something.”
Photo credit: Ecorazzi