NYC-Based Vegan Billboard & Poster Campaign Live for 4 Weeks
When it comes to getting a message across to a wide audience, Be Fair Be Vegan knows how to turn some heads. The campaign has unveiled billboard and posters that shed light on the exploitation of animals in New York City’s Times Square, Javits Center, as well as on the streets of Manhattan.
The campaign began on August 8, and will run for four weeks until September 4. According to the website, the billboards and posters are:
“Aimed at introducing viewers to the faces and feelings of the animals we use for food, clothing, research and entertainment…inviting passersby to consider the circumstances of the victims of the animal industry while seeing them for who they are: sentient beings who value their lives.”
The billboards are on a 2-minute rotating basis, shifting from the ‘Like Us’, ‘Which One?’ and ‘Different But Equal’ themes, with each one having about 14-20 panels. The campaign also highlights the cruelty involved in organic and free range farms as well.
The Facebook page includes some of the positive responses to the campaign and to the various images used. You can view all of the panels on the Be Fair Be Vegan website, as well as in person in NYC until September 4!
Photo Credit: Be Fair Be Vegan