Non-Dairy Milk Markets Will Exceed $35 Billion by 2024
Think back to 10 years ago, walking through your supermarket aisles. You may remember seeing a few aseptic-packed soy milk containers, perhaps with a Rice Dream thrown into the mix, but that was about it. Nowadays, non-dairy milks take up entire shelves, rivaling cow’s milk and other dairy products at every turn. Marketing data is reflecting this drastic shift and predicts even more success for non-dairy milks in the coming years.
Food Dive dishes out some of the facts surrounding dairy and its eventual demise. For instance, cow’s milk sales have declined 14 percent since 2012, while dairy alternatives (excluding soy milk) have skyrocketed 145 percent. By the year 2024, the non-dairy milk market will surpass $35 billion in sales, showing just how popular the “substitutes” have become.
Just this year, major coffee shops have expanded their dairy-free offerings due to consumer demand. Starbucks will add almond milk to its soy and coconut options and Peet’s Coffee has put a coconut-based whipped topping on its permanent menu. Bailey’s even released a dairy-free liqueur and, when vegans pointed out it wasn’t suitable for ethical eaters, they vowed to change their recipe to make it completely animal product-free.
Imagine how supermarket aisles will look 10 years from today?
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