500 Indian Domino's Outlets Will Go Vegetarian for Navratri
During the nine day period of Navratri, 500 Domino’s pizza restaurants in northern, central, and western India will shift to a completely vegetarian menu. This accounts for nearly half of the country’s Domino’s outlets and shows a response to the needs of consumers. During this period, many people fast or follow dietary restrictions as a part of religious tradition and the company has consistently seen a drop in their sales. Domino’s Pizza India president Dev Amritesh stated:
“Consumption of non-vegetarian food reduces significantly during this time. This move is an acknowledgement that though we are a global brand, we are conscious about consumer needs. It’s about making a statement to consumers.”
The temporary menu, which will be available from October 1-10, will feature pizza bases made from singhara atta (water chesnut flour), cheese and sauces prepared with rock salt, and sabudana (tapioca sago) snacks. There will also be no items with garlic, onion, or grains, as these items are not eaten during this period.
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