Cosmopolitan Interviews Kat Von D on Veganism & Cruelty-Free Cosmetics
Kat Von D was just interviewed in a feature in Cosmopolitan, and was asked about everything from veganism to cruelty-free cosmetics to her favorite vegan clothing brands. We recently wrote about how her makeup line, Kat Von D Beauty, would soon become fully vegan, and the interview begins with questions about the transition.
Von D, who states that she is “involved in the entire creative process” of her makeup line, elaborates on why she wanted it to be truly cruelty-free:
“There is no point in developing anything at the cost of exploiting and abusing animals. Not only is it important for me to create a 100% cruelty-free brand, but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.”
When asked if there were any difficulties in the reformulation, the famous tattoo artist replies that the process was “easy and simple.” While her products won’t sell in China, Von D states “if it spares an innocent animal from a life of torture, that is completely worth it in my book.” We also learn more about the recent Compassion in Action Award recipient’s journey to veganism:
“When I became vegan 5 years ago, it was truly eye opening. I think it’s all about perspective, really. Years of cultural programming have taught us to love some animals while eating others, when in all reality, all animals are sentient beings with the capacity to feel, both physically and emotionally. Everyday, I have the choice to live a life of compassion that not only saves animals, but helps the environment. So what’s so wrong about doing the right thing?”
Von D is also asked about her favorite cruelty-free clothing lines, vegan treats, and even animals, and you can read the full interview here.
Photo Credit: www.huffingtonpost.com