New Research Finds 92% Increase of Vegan Food Products in Australia
Last year, research by market intelligence agency Mintel found that food options and meal centers bearing vegetarian labels increased by 633 percent in Germany since 2011. Now, another promising report focused on Australia reveals that over the past few years “the number of veggie and vegan foods available in Australia has soared.” According to Mintel Global New Products Database (GNPD):
“Between 2014 and 2016 there was a 92% increase in the number of food products launched in Australia carrying a vegan claim, and an 8% increase in the number of products launched carrying a vegetarian claim.”
The research found that one in seven, or 14%, of Australian consumers stated that they “avoided or intended to avoid red meat in 2016.” Mintel’s Trend and Innovative Consultant Laura Jones elaborated on some of the reasons behind this shift:
“Although Australia is still one of the largest meat eating populations globally, health and environmental concerns, along with cost have changed Australians’ attitudes when it comes to meat consumption. Australians have become more mindful in recent years of the amount of meat and the frequency of which they eat meat.”
You can read the entire report here, which also documents the increasing popularity of kombucha in the country.
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