Major Canadian Pizza Chain Adds Vegan Cheese to Menu
Pizza Pizza, a popular Canadian pizza chain, has sent out a press release announcing the addition of Violife, a certified vegan cheese, to its list of available toppings. Many vegans have already discovered and celebrated the news over the past few weeks, posting photos of their personalized vegan pizzas on social media.
According to the press release, John Salley, four-time NBA champion, vegan and wellness advocate, who is part-owner of the company that distributes the dairy-free cheese in North America, met last year with Pat Finelli, Chief Marketing Officer at Pizza Pizza, and together they worked on the launch. Salley stated:
“The rich flavour and creamy texture of our vegan cheese makes it the perfect substitute for any pizza. More and more consumers are moving towards a plant-based diet and eating less meat, so I applaud Pizza Pizza for providing consumers with options that are not only healthier, but also taste great.”
The statement adds that in the short time that the vegan cheese option has been made available, it has “received an overwhelmingly positive response from the vegan community.” In the FAQ section on the Pizza Pizza website, the chain also confirms that both their classic and whole grain dough do not contain any animal by-products and do not use any sugar refined through the use of animal bone char. However, their gluten-free crust contains gelatin–making it unsuitable for vegans and vegetarians–but the company states that it is evaluating options on how to “transition this to a vegan and vegetarian friendly option.”
Photo Credit: www.peta.org / cara_mia_adele