Stella McCartney: "Animal life has been so cheapened in the world we live in"
In a recent feature in W Magazine, fashion designer Stella McCartney talks sustainability, animal rights, fashion, and consumerism. In the interview, one of the first things McCartney states is that having a successful business is the best way to prove ethical businesses matter:
“I can say what I believe in and give valid reasons for not killing billions of animals a year in the name of fashion, talk about water consumption and inefficiency, and how ridiculous and old-fashioned I think the system is. But if I don’t have a healthy business to back me up, then I can only have that conversation for a certain period of time.”
McCartney notes that the new generation has a more “mindful approach to consumerism,” and that she is still “fascinated by this old-fashioned mind-set that leather equals luxury,” since for her “fashion is about change.” She adds:
“We all want to aspire, but animal life has been so cheapened in the world we live in. A piece of organic nylon recycled from plastic bottles found in the middle of the ocean is probably double the price of a dead animal, and that is astonishing.”
While McCartney states that her work is “design-driven” and that the choice not to use “leather or fur or PVC” is all “secondary to design,” she adds that there are now people who want to work with her brand because of the “company values”–and she is “really proud of that.” You can read the full feature here.
Photo Credit: www.veggieboards.com