Stella McCartney Works to End Marine Life Destruction with New Fashion Line
Earlier this week, fashion brand Stella McCartney announced a new “vision in eco innovation” with Parley for the Oceans, an organization that seeks to “raise awareness for the beauty and fragility of our oceans and collaborate on projects that can end their destruction.”
According to The New York Times, the partnership will entail McCartney using the organization’s “biggest initiative” of a yarn fiber created from “plastic objects such as fishing nets, debris and bottles that are collected from oceans” for “products like shoes, bags and outerwear,” replacing “woven or recycled polyester.” McCartney stated:
“To take something that is destructive and turn it into something that’s sexy and cool, how can that not be luxury? Is a recycled plastic ever going to be something people think is a luxury? If they don’t notice it and if they feel that living on this planet longer is a luxury, then yes, to me that’s my idea of luxury.”
Calling the collaboration a “movement to make peace with our life support system,” McCartney added that while working with alternative materials tends to lead to “extra costs,” that’s something the brand will “absorb happily.” According to the article, the new pieces incorporating the Parley material are expected to go on sale in July.
Photo Credit: www.elle.com