Pret A Manger Experiments With Veggie-Only Fridges
Two years ago, Pret A Manger asked its customers to vote on one of the follow options for the chain: Open a Veggie Pret, A Veggie Fridge In Every Shop, or Pret Is Fine As It Is. While option No.2 won (52%), the organic coffee and natural foods shop/restaurant opened a Veggie Pret pop up, and has since opened two permanent Veggie Pret shops in London.
Now, Clive Schlee, CEO of Pret A Manger, has announced some more veggie-friendly news:
“Our chefs have expanded Pret’s veggie and vegan offering to such an extent that we can now honour the outcome of the original vote: we will be installing veggie-only fridges in shops up and down the country for one month. If you like them, we’ll keep them in place for the summer.”
According to the blog post, the “bold green fridges will be accompanied by monthly veggie and vegan Chef’s Specials” as well as a campaign that will focus on encouraging “more meat eaters to try our veggie options.”
The blog also ends with the implication that another Veggie Pret location is in the works!
Photo Credit: www.freefromheaven.com