I Can't Believe It's Not Butter! Launches Vegan Option
Yesterday PR Newswire announced that Unilever brand I Can’t Believe It’s Not Butter! has launched a plant-based option for its spread called It’s Vegan. According to the article, the product is “100% Certified Vegan by Vegan Action,” which ensures that “each savory bite is free from eggs, milk and any other animal-sourced ingredients.”
Brian Orlando, General Manager of the Baking, Cooking and Spreads Company, stated:
“I Can’t Believe It’s Not Butter!® is committed to delivering unbelievable products to consumers. This expansion into organic and vegan alternatives emphasizes the brand’s commitment to innovation and inclusiveness for any diet or lifestyle.”
Both the vegan and organic option are “available in major retailers nationwide” with It’s Vegan having the suggested retail price of $3.19 for a 15 oz. container. You can learn more about the product on the brand’s website, and check out the eight new sweet and savory recipes using It’s Vegan here.
Photo Credit: www.icantbelieveitsnotbutter.com