Prince George’s Lunch Leads to Sale of Lentils Skyrocketing in the UK
If you’ve ever doubted the influence of the royal family, consider the effect Prince George’s lunch has had on the sale of lentils in the United Kingdom.
According to The Local, after it was reported by the Daily Mail that the prince had lentils as part of his school lunch at Thomas’ Battersea Preparatory School, “the healthy green pulses, with their signature peppery flavour, started to fly off the shelves in the UK.”
According to the article, the lentils are of a specific variety, called Le Puy green lentils, which are:
“Considered to be best kind of lentil by many and hailing from Le Puy in the historical Auvergne region of central France.”
Antoine Wassner, head of Sabarot, a distribution company for Le Puy green lentils, stated of the development:
“It’s the ‘star effect’ – as soon as a VIP is linked to a product! We’ve had high demand from clients in Britain since the Daily Mail article, notably from restaurants. Maybe the trend won’t last on the other side of the Channel, but with the vogue for being vegan, we’re hopeful…”