Gucci Bans Fur
Business of Fashion announced today that Italian luxury brand Gucci has banned the use of fur in its future collections.
The ban will come into effect by the brand’s Spring/Summer 2018 collection, and Gucci CEO and president Marco Bizzarri stated:
“Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that. It’s a little bit out-dated. Creativity can jump in many different directions instead of using furs.”
Adding that “fashion and modernity go together,” Bizzarri stated that all fur products “will be replaced with products made of faux-fur, wool and new fabric innovations.” He also noted that the decision was made because “the best talent will not come to work for Gucci” otherwise.
Fur Free Alliance writes that Bizzarri announced “the fur-free policy today during the 2017 Kering Talk at The London College of Fashion,” stating:
“Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals. With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better.”
Business of Fashion notes that the ban “should have limited business impact for Gucci,” due to the increasing amount of “ethically minded” millennials the brand has acquired as a customer base.
Hopefully a ban on wool will be next.