Business Insider Samples Hampton Creek’s Forthcoming ‘Scrambled Egg’
Last week, Business Insider published senior reporter Erin Brodwin’s piece on sampling Hampton Creek’s tentaively-titled product, “Just Scramble.”
The product, not yet available on the market, is a version of an “eggless scrambled egg product” being tested out by the company that is made with mung beans. Brodwin sampled the scramble in two forms. First, it was simply cooked in a pan and topped with sea salt. Following that, it was served as an egg patty in a sandwich.
While Brodwin noted that the first option cooked and looked like eggs, he concluded that “it didn’t taste like eggs. But it wasn’t bad, either.” After sampling the egg patty, which was presented in a toasted bialy with some of the company’s signature “Just Mayo,” Brodwin stated that he was “blown away.” He added:
“The texture was perfect and the taste was distinctly egg. It didn’t seem like it could be the same product, but perhaps all the “Just Scramble” needed was a bit of crispiness and a smidge of creamy pea protein. As we talked, I ate three more pieces. Running out of time, I put the fourth in a bag to take home.”
Joshua Hyman, Hampton Creek‘s head of culinary programs, envisions the patties “being sold as an alternative to the scrambled eggs that normally go in foods like egg sandwiches and breakfast burritos.”
Hampton Creek Communications Director Andrew Noyes stated that the “forthcoming Just Scramble product” contains “20 percent more protein than a chicken egg with zero cholesterol.”
The article also revealed that in addition to producing lab-grown meat, the Hampton Creek team is currently “testing out a healthier version of their original mayo product and an ice cream and butter made with mung bean as the base ingredient.”
To read the full feature, visit this link.
