Beyond Meat to Launch in UK Markets Next Year
While the products of the company are “now listed in 11,000 outlets in the US,” the only major international deal was made with Hong Kong earlier this year. Seth Goldman, Beyond Meat‘s executive chairman, stated:
“We have plans to launch in the first quarter of next year, 2018. I can tell you it’s a … great list of … the kind of folks we would hope to connect with.”
While Goldman did not get specific about the partners Beyond Meat plans to have “strategic, holistic” collaborations with, he did note that the company, which recently announced Leonardo DiCaprio as an investor, plans to launch in both the retail and food-service channel, “with more emphasis on retail.”
As for bringing Beyond Meat’s products further into Europe, Goldman stated it is “further down” the line as the company doesn’t “want to go too fast.” Once the UK market is established, Goldman adds that it will be “easier to go elsewhere.”
To read the full article and interview, visit this link.