Hourglass Cosmetics Pledges to Become a Completely Vegan Makeup Brand
While the brand already has many vegan products and does not test on animals (it is, however, owned by Unilever), Digiday notes that it plans to eliminate the “industry’s frequently used animal-derived ingredients, including beeswax, lanolin (a wax derived from sheepskin) and carmine (a dye made from beetles’ wings).” CEO Carisa Janes stated:
“Luxury is a combination of innovation and integrity, and our values have always been exemplified in our commitment to creating cruelty-free products. If we are truly committed to being 100 percent cruelty-free, we shouldn’t have animal-derived ingredients in our products.”
According to the article, the company is now working with “experts in the bio-tech space to find new ingredients that don’t sacrifice quality.” As the majority of products from Hourglass Cosmetics are already vegan, Janes notes that the process will be a “natural evolution.”
As of today (World Vegan Day), the brand is also selling a new vegan leather makeup clutch, where 100% of the profits will support the Nonhuman Rights Project.
Kat Von D Beauty made a similar commitment to reformulate its products last year, and Kat Von D noted that the process was “surprisingly easy” and shared plant-based ingredient swaps for beeswax and carmine right here.