McDonald’s Makes McVegan Burger Permanent Menu Item in Finland & Sweden
UPDATE #2: According to Food Navigator, in the first month of its debut, 150,000 McVegans have been sold in Finland and Sweden! You can read more here.
UPDATE: The McVegan trial must have been a success! According to Plant Based News, following the initial trial that ended in November, the vegan burger has now been added as a permanent menu item in both Finland and Sweden. A spokesperson told PBN:
“I can confirm that McVegan will be sold in Finland nationwide in all our 65 restaurants from December 28. The McVegan will be sold in one other country in the Nordic region, in Sweden, which [is] our neighbor country.”
The McVegan is a soybean steak, topped with mustard, ketchup, tomatoes, pickles, onions, and salad, as well as an eggless McFeast sauce.
“At the moment, the McVegan can only be found at their outlet in Tampere, Finland, until the end of November. At the end of the trial, the fast-food chain will evaluate the burger’s performance and make a decision on its future.”
Christoffer Rönnblad, Marketing Director at McDonald’s Finland, stated that the response to the new patty, which is soy-based, has been “quite positive” so far.
Rönnblad also confirmed that the McVegan could be ordered with a side of fries care-free in Finland, as they do not contain beef fat or flavoring:
“Yes, they are made here in Finland from potatoes and baked in vegetable oil. The fries are completely vegan.”
To read the original article (in Finnish), visit this link.