Good Dot Launches Plant-Based Mutton in India
Good Dot, an India-based start-up company, has launched the first plant-based meat alternative to traditional mutton, which, according to the press release, is the second most consumed meat in India.
Deepak Parihar, co-founder and CFO of Good Dot, states that the company is aiming to “reverse the trend toward non-veg,” as the “younger generations and growing middle class are pushing India away from its roots as a vegetarian country.” The remedy? Using “special technology [to] turn grain and plant proteins” into a “healthier product that provides the taste and texture of meat, for the same price.”
The press release adds that with the launch of this vegan mutton, Good Dot is:
“[G]iving India the ability to avoid the problems of industrialized animal agriculture that plague the West – including wasted resources, animal cruelty, air and water pollution, climate change, and threats to human health like obesity, diabetes, and heart disease.”
Good Dot’s plant-based meat is currently available in 7,500 stores and a 250g pack sells retail for $1.75. According to the website, a plant-based chicken alternative is also “coming soon.”