Dating App Study: Mentioning Veganism in Profile Leads to 62% More Messages
Online dating service Zoosk recently published a data study titled “The Ultimate Guide to Food and Dating.” For the study, the company “analyzed 3,733,185 dating profiles and 364,609,566 first messages to find out how mentioning different foods and food-related phrases changes online daters’ romantic interactions,” and also “surveyed over 7,000 singles to get some insight into how food and dating intersect.”
11 notable takeaways were outlined, and the sixth one was dedicated to vegetarians and vegans. The study found that there is “no longer a stigma against vegetarians”:
“If you say you’re a vegetarian in your profile you can get up to 52% more incoming messages. Being a vegan is a plus as well. People who mention vegan in their profile get 62% more incoming messages than the average.”
The article mentions that this is a “huge difference” from just two years ago, since mentioning vegetarianism in 2015 “resulted in 100% fewer replies than the average.”
So whatever dating app or service you may be using, the study finds that being a vegan foodie who loves guacamole, potatoes, and chocolate is a sure-fire way to increase messages!