TGI Fridays Promotes Meatless Monday Campaign [+Review!]
According to PR Newswire, the partnership includes “ongoing promotional activities online, through Facebook and other social media services,” and may help attract “diverse consumers to the meat-centric chain.”
David Spirito, executive culinary director of TGI Fridays, stated:
“Appealing to a more food-forward consumer is a key priority for Fridays in 2018. In answering guests’ demand for nutritional menu items that fit their lifestyle needs, we saw an opportunity to introduce newly expanded options like plant-based protein. With Beyond Burger, diners will have a sensory experience of a traditional burger without sacrificing taste.”
The Beyond Burger has been added to all 469 locations of TGI Fridays. You can watch the video announcement featuring Spirito below:
UPDATE: I was recently invited to go to dinner at TGI Fridays and after remembering that Beyond Meat’s Beyond Burger was added to the menu, I happily accepted. While there is another vegan burger option on the menu, and I have tried (and reviewed) the Beyond Burger itself, I did want to try it with all the fixings. The server made sure I knew the patty was vegan and seemed surprised with my order, but was knowledgeable about the product. He made sure there was no cheese or dairy sauce (automatically on the burger unless you ask for it to be removed) and I was pretty excited when it arrived:
The patty was very tasty–just as I remembered it. While the burger did come with pickles, lettuce, tomato and onion, when there is no house sauce on it, it of course does feel a little dry/bland. I asked for mustard and hot sauce for the “true” burger experience and it definitely made a huge difference. I think it would be great if in the future TGI Fridays decides to offer a vegan sauce to go along with the burger, but it was still a very delicious dining experience!