von Holzhausen Brand Ditches Leather & Goes Vegan!
von Holzhausen, a Malibu-based luxury handbag and accessory line, was featured in our Top 8 Most Innovative Vegan Alternatives to Leather list last year.
While the brand did use leather at that time (only when it was a by-product of the food industry), we featured it because of its innovative Technik-Leather, a “100% animal free, intelligent material” that “uses nearly entirely recycled materials and is free from toxins.”
Now, von Holzhausen has announced that it has ditched the leather and will instead focus fully on Technik-Leather:
“As of today, we’re all in with Technik-Leather! We’ve been working on this for awhile now, and as our loyal community we want you to be the first to know. What does this mean? It means that as of today, all leather items have been removed completely from our site and we’re forging ahead with our mission to create the most ethical and sustainable bags on the market. This is just the next logical step and so necessary for the kind of world we aspire to create. We hope you’ll join us and stay tuned as we share more in the coming days and weeks. #abetterleather”
“A couple of years ago, we saw something missing in the market. We noticed that while people wanted to support more ethical brands, it was difficult to find leather alternatives without diluting the quality of the touch and feel of the product. For this reason, animal free has come to be associated with lower quality. But we’re ready to change that. We believe we’ve created a better option — and that option is Technik-Leather. So what exactly is TL? It’s our leather alternative that is water resistant, crack resistant, non toxic and has the supple feel of exquisite leather without any of the downside. Now that’s what we call a win win.”
To celebrate the news, the company has announced a giveaway for two of its best-selling Shoppers in Technik-Leather. To enter, visit this link.