White Castle VP on Impossible Sliders: “Sales have exceeded expectations”
Since then, the sliders have been available “all day long at 140 locations scattered across New York and New Jersey, and in the Chicago area,” and can be made vegan if ordered without cheese.
Now, in a recent feature in Forbes, we learn that the plant-based Impossible Sliders are a “home run.” White Castle VP Jamie Richardson stated:
“The customers are enthusiastic. Sales have exceeded expectations and some restaurants are selling as many of 300 of these sliders a day.”
Richardson added that at this point the company is “seeing encouraging signs that this is a good idea that has a lot of potential,” noting:
“What we’re really pleased with so far is that the enthusiasm has remained pretty constant. This illustrates that we’re not just getting first-time purchasers. There is a curiosity factor that gets customers here, which makes sense since it’s a plant-based protein that looks and tastes like beef. People are going to be curious about it. What we’re seeing is that they’re gratified enough to keep coming back.”
He chalks up the success to the “natural evolution of taste” of the “customers of tomorrow,” concluding:
“There is a lot going on in this (plant-based) space that seems to be captivating to customers and I think it could emerge as something really relevant.”
To read the full feature, visit this link.