Josh Tetrick: JUST to “launch the world’s first meat product without needing to kill an animal”
In a recent interview during computer and technology expo CEBIT, CEO of food startup JUST Josh Tetrick confirmed that his company will “launch the world’s first meat product without needing to kill an animal” this year.
After speaking about Just Egg, Tetrick was asked what the company’s next step would be, to which he replied:
“The next step? Keep our head down, keep working hard, before the end of the year launch the world’s first meat product without needing to kill an animal.”
He added that the type of meat will be chicken and that the product will be called Just Meat. Earlier in the interview, Tetrick elaborated on the process behind lab-grown meat:
“In the animal kingdom, we can take a cell from an animal without killing that animal, feed it nutrients and grow it or brew it in the way you might brew beer. So there’s a big toolkit in nature that we can use to make all sorts of different products and big categories better and we gotta do it as fast as we can.”
JUST recently announced that new versions of its Just Cookie Dough will be launched this summer.
You can watch the full interview below: