Danone to Add Vegan Alternatives to Yogurt Brands
According to a recent feature in Bloomberg, multinational corporation and “world’s biggest yogurt maker” Danone plans to add dairy-free yogurt alternatives to its existing brands.
The article notes that “sales of dairy products are stagnating” and “demand for milk-free yogurt” is increasing “about 5 percent annually,” and that as a result,
“[Danone] is considering adding milk-free ranges to some of its flagship brands, such as Activia and Actimel. It’s aiming to capitalize on the growth in veganism from niche diet to mainstream lifestyle choice.”
A Danone spokesperson added:
“The intent is that any offering in which consumers would like to have a choice between dairy and plant-based alternatives, we should make it available because the consumer is looking for it. We see more and more smaller brands entering the category and also bigger competitors. That will lead to a new growth curve, which will help make it more physically and mentally available, and it will only prosper further in the future.”
Just last year, as a result of the company’s 2016 acquisition of White Wave Foods, Danone invested in a multi-million dollar campaign for So Delicious’s dairy-free ice cream line.
You can read the full article here.