Leonardo DiCaprio & Jared Leto Invest in Vegan Brand Califia Farms
On July 2, vegan brand Califia Farms announced it had secured over $50 million in its latest round of funding.
Business Wire confirmed that a few celebrities invested in the brand, writing:
“The company has also brought on board a small group comprised of actors, musicians, professional athletes and supermodel entrepreneurs who support the values of a plant-based lifestyle, including Jared Leto, Leonardo DiCaprio, Karlie Kloss, Shaun White, Tyler Hubbard and Brian Kelley.”
Greg Steltenpohl, CEO and Co-Founder of Califia Farms, stated of the news:
“This round of funding will allow us to further pursue our vision to be the leading plant-powered food and beverage company of the future by investing in our four brand pillars of sustainability, health and wellness, plant-based innovation and engaging consumer experiences.”
The company is known for its plant-based milk line, but the funding will help commercialize its “recent innovations in Plant-Based Milks, Non-Dairy Creamers and Cold Brew Coffees, as well as promoting the launch of its new breakthrough line of Probiotic Dairy Free Yogurt Drinks.”
This isn’t the first time DiCaprio has shown interest in a vegan company. Last year, the actor invested an undisclosed amount in vegan snack food company HIPPEAS. He is also the executive producer of Cowspiracy: The Sustainability Secret. Actor and musician Jared Leto has called himself a cheagan, or cheating vegan, stating:
“I don’t eat meat ever. But if someone’s mom made a cookie and handed it to me, I’d probably take a bite, or if I’m in Alaska and there’s wild salmon out of the river, I’d probably eat it.”
To read the full press release, visit this link.