JUST & Eurovo Group Team up to Launch Vegan Egg in Europe!
Earlier this month, JUST and Veggie Grill joined forces to offer customers a vegan egg-based breakfast burrito!
Just Egg, formerly called Just Scramble, is an innovative mung bean-based egg product that has been made available in the United States and Hong Kong, impressing both journalists and rapper Wiz Khalifa.
Now, co-founder and CEO of JUST Josh Tetrick has announced that his company is taking Just Egg to Europe:
“I’m proud to share the news that JUST has entered into an agreement in principle with the Italian headquartered Eurovo Group, a leading European producer and distributor of packaged, pasteurized and dried eggs, to bring our award-winning plant-based scramble to consumers across Europe.”
According to the article, Eurovo has “large-scale operations in Italy, Spain, France, Poland and Romania,” and the plant-based egg will be “sold alongside Eurovo’s conventional egg brands” and be available for “chefs and foodservice professionals through Eurovo Service.”
Eurovo Group President Siro Lionello stated of the partnership:
“Our alliance with JUST fits into an innovation and sustainability strategy that began more than 20 years ago with Eurovo Group’s investments in alternative farming of cage-free, free-range and organic eggs and egg products, as well as an antibiotic-free egg and egg products portfolio, that positioned us as an industry standard-bearer in response to animal welfare practices and demand patterns of our customers.”
Tetrick added that he hopes “this is the first of many such arrangements,” as it is a “huge opportunity for global egg companies to support forward-thinking innovators and set a new industry standard together.”
For those outside of the United States and Europe, it is mentioned that the company also “plans to expand the product’s availability across Asia.”
I’m just (im)patiently waiting for any news of a launch in Canada!