Chipotle UK Launches Vegan Protein Option
As of July 30, Chipotle UK has added a new vegan protein menu item to all of its six locations in London.
Remember when we said London is a vegan paradise?
The plant-based option is braised tofu, and is described as follows:
“The new slow-cooked, deliciously tender braised tofu (sofritas) is made with onions, garlic, cumin and paprika, all simmered in chopped tomatoes with a sprinkle of oregano.”
Meant to appeal to “vegans and non-vegans alike,” the braised tofu will be available in “burritos, tacos, burrito bowls and salads” or can be added to a customized meal.
There is also a new set plant-based meal that has been added to Chipotle’s menu, The Vegan Boost (£7), which is a:
“[L]ow calorie, gluten free salad which features braised tofu, black beans, fresh tomato salsa and romaine lettuce, at just 305 calories.”
Jacob Sumner, operations director, Chipotle in Europe, stated:
“We are changing the way people think about and eat fast food. Braised tofu is a very different menu item not just for Chipotle, but for any fast food or fast casual restaurant. It was really conceived with vegetarians and vegans in mind, but it’s so delicious that we believe it will have a broad appeal on taste alone.”
He added:
“We are proud to be able to serve those looking to avoid meat, or lower their meat intake, with a substantial protein alternative.”
Braised tofu is priced from £7 and is now available at the following locations:
- 49 London Wall EC2M 5TE
- 114-116 Charing Cross Road WC2H 0JR
- 101-103 Baker Street W1U 6HQ
- 181-185 Wardour Street W1F 8WF
- 334 Upper Street N1 0PB
- 92-93 St Martins Lane WC2N 4AP
