Lightlife Foods Bringing 9 Top-Selling Vegan Products to Canada
Earlier this year, major Canadian packaged meats company Maple Leaf Foods acquired U.S.-based Lightlife Foods, a company that produces plant-based meat substitutes, including tempeh, burgers, bacon and hot dogs, for $140 million.
Now, Lightlife Foods is bringing nine of its “top-selling plant-based protein alternatives to Canadian retail stores in August.” According to Bloomberg, the move is part of the company’s “push to become a dominant player in the fast-growing space.”
Dan Curtin, Lightlife’s president, stated:
“There’s the hardcore vegans, the hardcore vegetarians, but we’re seeing more and more flexitarians or reducetarians that are really looking for plant-based options.”
The article adds that Lightlife is currently seeing “significant double-digit growth in the U.S.” and expects “long-term growth in Canada,” noting “tremendous opportunity.”
The products, which include vegan bacon and hot dogs, are set to roll out to retailers such as Walmart and Sobeys this month. I look forward to finally being able to try these top-sellers!
Last December, Maple Leaf Foods also acquired Field Roast Grain Meat Co. for $120 million, after settings it sights on “alternative protein.”