IKEA’s Plant-Based Hot Dog to Debut in the U.S. & Canada!
Remember earlier this year when IKEA announced it would soon be launching a veggie hot dog in its European stores?
“Ready for some tasty news? IKEA Food is testing a Veggie hot dog in the IKEA Malmö store in Sweden! Adding a Veggie hot dog to the IKEA Bistro range is part of our ambitions to include more plant-based ingredients in our food offer. The final version of the Veggie hot dog will be available at IKEA stores in Europe from August 2018.”
Peter Ho, sales leader for IKEA’s U.S. food division, stated that the veggie hot dog would “be offered in the U.S.” no later than “early 2019.” According to Forbes, 2019 has come early since the retailer will be “launching their first veggie hot dog in all Ikea stores across the USA tomorrow.”
Shortly after the U.S. launch, the plant-based hot dog will also make its debut in Canada! An IKEA shopper spotted this advertisement in a Canadian location:
While the hot dog is not advertised as vegan but rather veggie or plant-based, the Swedish retailer responded to an inquiry regarding the ingredients as follows:
“The Veggie hot dog recipe does not contain animal ingredients as such. But for this prototype and test production we cannot yet secure that all additives are 100% vegan. It’s work in progress!”
In the company’s most recent Instagram post regarding the new food product, it adds that while the hot dog itself is “made from a vegan recipe,” consumers should ask their local stores “if the bun is vegan as well.”