Pictured: A Real Meatless Burger
Breaking news: You may have seen our last update on aritificial meat burgers, and it’s distinctly possible you’ve seen one of the daily updates on artificially-grown meat via social media or your favorite news site. It’s a story in development, and a new-age space race for food, as several companies are vying for a shot at successfully developing the first cost-effective, ‘perfect,’ meatless burger grown in a lab with the taste and texture of a regular burger, sans-animal suffering and ridiculous resource requirements. Looking at the numbers that are being thrown around:
In the third quarter of 2014 alone, according to the Cleantech Group, venture-capital and private-equity firms had pumped $320 million, the highest quarterly total ever, into food and agriculture start-ups, propelling a wave of entrepreneurs building what was sometimes called “Food 2.0.”
It’s becoming clear that this isn’t likely a fad that will be going away any time soon.
Pat Brown’s start-up, Impossible Foods, is hard at work developing a burger that will be indistinguishable from the real thing as they target resilient carnivores as their primary demographic, a direction that’s as interesting as it is bold. A major goal of their work is to alleviate the amount of resources that are being used to for agriculture, particularly raising animals.
Citing a U.N. calculation that 30 percent of the planet’s land is used for animal agriculture, he hopes his plan will “change the way Earth looks from space.” “The way that we’re going to monitor our progress,” he says, “is by looking at Google Earth, basically.”
Click the link below for Daniel Fromson’s in-depth article and more of Brown’s thoughts on the future of food and how his company fits into that future (where one can only hope that it won’t cost $325,000 for one of these burgers).
Original article & image source: http://www.grubstreet.com/2015/06/silicon-valley-fake-meat-burger.html