Walmart Could Get Just Mayo to 10x as Many Consumers as Whole Foods
Despite recent shenanigans by the American Egg Board, it seems Hampton Creek and its revolutionary Just Mayo product are here to stay. And the condiment is not only taking off in the vegan or egg-averse communities. Its presence in retailers found in even the most remote US locations is bringing egg-free alternatives to people who may have never tried them before.
Whole Foods was the first US retailer to start carrying Just Mayo, yet at 400 stores in the country (and its reputation for being the “Whole Paycheck” store), this is still a limited market when compared to the total number of people who could be reached and inspired by the product. Josh Tetrick, Hampton Creek CEO, says:
“Conscious consumers will only get you so far. But if you create something that tastes better, that’s affordable, and make it easy for everyone to access, that’s how change is going happen.”
When Walmart, the US’ largest retailer, and Compass Group, the largest foodservice company, began carrying Just Mayo, the sky became the limit. Walmart has over 4,000 stores in the country and, while they haven’t released their specific sales numbers for Just Mayo, they claim to carry the product in a majority of their locations.
This is putting compassionate, egg alternatives into the hands of omnivorous Joes and Janes who may have never tried the product before. This opportunity is creating a wonderful cycle of positive reviews and curious consumers, as Just Mayo has a rating of 4.3 out of 5 on Amazon and 5 out of 5 on Walmart’s site. Susie Weintraub, a Compass Group executive, says, “Taste is always number one,” and it seems that consumers overwhelmingly agree.
Hampton Creek is planning on releaseing frozen meals, pancakes, and a scrambled egg substitute soon and it will be fascinating to see how people’s taste buds react to the egg-free options.
Photo credit: Hampton Creek Facebook page