Kat Von D to Donate Sales of Red Lipstick to Chimp Rehabilitation!
Kat Von D impressed cruelty-free and vegan shoppers everywhere when she announced that she was reformulating her entire line of Kat Von D Beauty products to be entirely vegan.
Now, there’s another reason to buy your favorite shade of red lipstick from the Inked star. According to Bustle, Project Chimps, which is a “matte, orange x red Everlasting Liquid Lipstick” will serve as a limited edition “charity shade” with proceeds going directly to Project Chimps, a sanctuary focused on rescuing and rehabilitating chimpanzees from testing laboratories. On her Instagram, Von D models the striking color and states:
“Introducing my new favourite shade of Everlasting Liquid Lipstick: #ProjectChimps. In an effort to promote #crueltyfree beauty and raise awareness, proceeds will benefit @ProjectChimps. I’m excited for everyone to wear this shade and celebrate compassion with me! [yes, this formula is #vegan and #crueltyfree. Yes this will be limited edition.]”
Von D had been volunteering with the sanctuary in Georgia and hopes that the proceeds will help the center prepare for 300 rescued chimpanzees that will “experience a life of freedom after decades of testing.”
So just when can you get your hands on the bold color that you can wear extra proudly? The shade will be launched on August 23, and all products are available on the Kat Von D Beauty website, as well as at Sephora locations. Mark your calendars and rock a look that is not only vegan and cruelty-free, but also supports a great cause!
Photo Credit: www.hypebae.com & Kat Von D Twitter