The Beyond Burger Now Available in Hong Kong
As of April 7, Beyond Meat’s Beyond Burger has been made available at Hong Kong’s Green Common, a “plant-based green living concept store aimed at enabling healthy and sustainable living.” This is the first international location for the “plant-based burger 5.0,” and as of April 21, retail packs will also be available “in the protein aisle of Green Common supermarkets.”
On Beyond Meat’s website, it is stated that Hong Kong “has the highest meat consumption per capita in the world” and the company is therefore “hopeful” that this partnership “can bring greater awareness of the shifting protein paradigm to this vitally important economy.” David Yeung, CEO and co-founder of Green Monday, the social enterprise group responsible for Green Common, considers the burger to be a “game-changer,” and stated:
“I am proud and ecstatic that Hong Kong and Green Common will be the first place outside of the U.S. to carry The Beyond Burger. The launch of The Beyond Burger, along with all Beyond Meat products, not only will pleasantly surprise consumers with amazing taste and nutrition profile, but will also mark the official beginning of the food, health and sustainability revolution in Asia.
To read the full announcement, visit this link.
Photo Credit: Twitter