Report: Veganism Increased by 600% in the US
A new report by GlobalData titled “Top Trends in Prepared Foods 2017: Exploring trends in meat, fish and seafood; pasta, noodles and rice; prepared meals; savory deli food; soup; and meat substitutes,” found that there has been a 600% increase in veganism in the United States since 2014.
Two of the six trends noted in the report that have significantly impacted innovation in prepared foods are
- Go Meat-Free: Rising veganism and awareness of the impact of meat consumption are driving demand for meat-free products substitutes.
- Ethical Eating: Consumers connect ethical and sustainable lifestyles with wellbeing and wellness, creating demand for more ethical prepared foods.
As a result, “6% of US consumers now claim to be vegan, up from just 1% in 2014,” which means that “prepared foods aligning with ethical and sustainable issues will appeal to many consumers.”
The report also highlighted the “cruelty-free option” of lab-grown meat to combat the negative effects associated with meat consumption. Companies mentioned in the report include Purple Carrot and Tyson Foods.
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