Kat Von D Beauty Develops First-Ever Vegan Longwear Liquid Lash Liner
Whether she is reformulating her entire makeup line to be 100% vegan or announcing the launch of her animal product-free shoe line, we are always excited to see what Kat Von D is up to.
The makeup and tattoo artist recently took to Instagram to let fans know about another project Kat Von D Beauty has been working on: the world’s first-ever vegan longwear liner created for the lash line. She stated:
“I know I should wait to announce this, but I just got the first final prototype for the upcoming @katvondbeauty LASH LINER and I’m just so f*cking excited! I’ve been working on this formula for years and it’s finally real! This is the FIRST EVER LONGWEAR LIQUID #VEGAN FORMULA - created specifically for your inner rim lash line. The formula is applied wet, and dries down to the most budge-proof opaque black.🖤 Follow @katvondbeauty for release dates! #comingsoon #katvondbeauty #lashliner”
She followed up her post, which has already garnered over 225K likes, with a photo demonstrating what just one coat of the liner looks like: