CEO of Quorn Foods: ‘Tide is turning against meat’
In the article, Brennan states that everyday he is “surprised by the change in attitudes and behaviour towards meat,” with someone always telling him how “they, their partner, or another family member have either reduced consumption or given up meat.” He adds:
“Younger consumers simply do not replicate our meat usage. Concerns around health dominate, but sustainability is rapidly creating change. Netflix understands, providing documentaries from Cowspiracy to What The Health and Rotten, each leaving the average viewer determined to cut down on meat.”
Noting that “flexitarianism now accounts for around 80% of Quorn sales,” he states that in terms of the meat-free market, “UK retailers lead the way globally”:
“The UK’s £325m meat-free market is the fastest growing category now in frozen and chilled - and set to maintain this growth. If a retailer particularly wants loyalty from the under 35s, then winning in this space is going to be an increasingly important battleground.”
Brennan concludes the piece stating that as Quorn and other meat alternative companies “develop a wider range and even better-tasting foods,” the meat-free category is “set to grow for a generation.” You can read the full article here.
Quorn Foods recently added two more options (deli slices) to its vegan range.