Vegan Olympians Appear in “Switch4Good” Anti-Dairy Commercial [VIDEO]
According to AdWeek, the commercial will:
“Air regionally in six markets (New York, Los Angeles, Chicago, Washington D.C., San Francisco and Dallas) during the start of the closing ceremony in PyeongChang and features stories from five former Olympians about the benefits they experienced when they switched to a vegan diet.”
The 30-second spot is part of a Switch4Good campaign led by silver medal-winning cyclist Dotsie Bausch. Bausch appears in the commercial alongside Rebecca Soni, a six-time Olympic medalist in swimming, as well as:
“Seba Johnson, the first black female skier in the Olympics and the youngest in her sport at the 1988 games; Kendrick Farris, a three-time Olympian and the only U.S. male weightlifter to qualify for the Rio games; Kara Lang, a member of the 2008 U.S. women’s Olympic soccer team; and Malachi Davis, a 2004 Olympic sprinter.”
All athletes state they are “proud to be dairy-free” and note that the various benefits include running faster, getting stronger, and improving athletic performance as well as health.
Bausch told AdWeek that the closing ceremonies is the “perfect medium” to debut the Switch4Good commercial, since it will “shake up what viewers have been seeing from the Milk Life ads throughout the winter programming.”
After the initial airing, the commercial, which was directed by Oscar-winning director Louis Psihoyos of The Cove, will “run during late-night news and Prime Encore on Sunday in nine markets: New York, Los Angeles, Chicago, Philadelphia, Washington D.C., Boston, San Francisco, San Diego and Miami.” You can watch it below: