Costco Sells 1 Million Vegan Burgers in Less Than 60 Days
Yesterday Business Wire announced that Costco sold more than one million Organic Plant-Based Burgers by California-based company Don Lee Farms in less than sixty days.
The burgers are advertised as the “first organic ready-to-grill burger made with sustainable organic plant-based ingredients,” and are labeled as no-gmo, vegan, and gluten-free. Organic beet juice also causes the patties to “bleed,” and they sizzle “on the grill from organic vegetable-based fats just like raw beef.”
Business Wire notes that the popularity of the vegan burgers at Costco means they have become “the fastest growing product in its category.” President of Don Lee Farms Donald Goodman stated:
“Interest in our Organic Plant-Based Burger has just exploded. We are just keeping up with demand and are implementing plans to expand distribution every week. Having sold a million burgers this quickly has exceeded everyone’s expectations. The excitement around this burger has been overwhelming.”
For those interested in trying this bleeding plant-based burger, Goodman added:
“We are now expanding availability in club stores and will be introducing the burger in restaurants and other retail markets in the upcoming months.”
Last month, executive chef Neil Nugent of Iceland Foods, a British supermarket chain that focuses on frozen foods, created his own version of a vegan “bleeding” burger called the No Bull Burger.